Fundamental Research includes topics that aren't messaging or aren't collaboration technologies. Trends in hardware and services are included here.
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Written by Peter Brockmann
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 This report reviews the core issues in a Nortel-Avaya transaction and identifies the major challenges for the remaining competitors in a flat/declining market that is the 2009 UC market. As I have blogged many times, it is often less costly to buy the competitor than to fight for customers the old-fashioned way.
Avaya's goals going forward must be to get anti-trust approval, optimize the cost structure (layoffs ahead) and then re-energize the customer base to get the revenues flowing again.
There can be no product line rationalization as this will destroy value and make customers vulnerable to competitor attack. Why would a customer choose an Avaya solution the second time around when they already rejected the vendor some time ago?
There are synergy opportunities in product areas where there are no overlap, or the overlap is non-strategic. In areas like data networking and Microsoft interworking, Nortel has strong advantages so Avaya could sell these through Avaya sales channels immediately on approval. In areas like telephones and mobile UC, Avaya has a strong product set so Nortel should sell these through Nortel channels immediately on approval.
In fact, a Memorandum of Understanding can enable the cross-sales of these product categories while the anti-trust scrutiny takes place.
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Written by Peter Brockmann
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Brockmann & Company is a member of the Brainshark Content Network.
In this video, the first in a series, the reasoning and process to become a Green-er company are presented. The goal is to avoid the common pitfalls of Corporate Green programs and make a difference for the company, the employees, the customers, suppliers and the communities in which you work and live.
Here is the agenda of the video:
- Why Bother?
- The State of Green-ness
- Introducing the Green Quotient
- Observations
- Measuring Green
- Reporting Green
- Problem Solving Strategies
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Written by Peter Brockmann
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Brockmann & Company is a member of the Brainshark Content Network.
This video reviews several pointers on what the middle manager can and should do to not only survive, but prosper in trying times? The agenda is:
- Recession definition
- How managers know that they're in a recession
- Why surviving a recession as a good deal
- Five guiding ideas
- Conclusion
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Written by Peter Brockmann
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 On Earth Day, April 22, 2009 Brockmann & Company published this edited version of Paul Brockmann's 12th grade Economics report on the economic impacts of electric cars.
Expected to reduce demand for gasoline, electric cars will stimulate demand for electricity, shift the production of toxic emissions from streets and highways to power plants and create opportunities for new kinds of products, power plant construction and new forms of energy harnessing - tidal, wind and solar power.
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Written by Peter Brockmann
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 This essay reviews the fundamentals of a maturing software and hardware marketplace. As feature parity is increasingly the norm, or as competitors use brute force engineering to quickly replicate any advantage or apparent advantage of a competitor, the user experience represents the final frontier at overcoming user inertia.
Three key factors are identified and discussed around five basic observations:
- Superior experience can overwhelm fewer features and late market entry
- Raw functionality is too pervasive and too easily replicated to be much of a differentiator
- User experience increases ‘stickiness’, raising switching costs
- User experience doesn’t drive all markets and product categories: timing is key
- New users demand easy value demonstrations
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