Customer Insight

Brockmann and Company researches the business user experience. We write about what IT decision makers are planning and doing. We write about the business impact of communications technologies.

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Working Green in Europe, Middle East and Africa
User Rating: / 0
Abstracts - Fundamental Research
Written by Peter Brockmann   
Tuesday, 01 July 2008

green2REPORT.

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EMEA respondents have 10% higher Green Quotient than others. Why?

This report reviews the basics of the 3Rs - recycling, reducing and reusing - comparing EMEA results with the rest of the world. Key findings:

  • More EMEA respondents recycled plastics and newsprint than others
  • EMEA offices typically have lower thermostat settings than others
  • 2 x more EMEA companies encourage public transit
  • 25% more EMEA companies have teleworking programs

 

 

 
Web Event for Playback
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The News - Press Releases
Written by Peter Brockmann   
Wednesday, 02 July 2008

No registration at Brockmann.com required to join this webinar. Instead, Login here at C|Net.

This web event features research by Brockmann & Company, the real world experiences of Vanguard Truck Centers and the capabilities of GBH and LifeSize. Presenters are:

  • Peter Brockmann, Industry Leader and President, Brockmann & Company
  • Greg Baxter, IT and Targeted Marketing Director, Vanguard Truck Centers
  • Michael Laurin, Product Manager, GBH Communications

Now is The Time for HD Video Communications

More and more organizations today are turning to HD video communications as an everyday business communication tool. Why is that the case?

This web event is available for playback.

 
T-Mobile Moves to Accelerate LandLine Demise
User Rating: / 3
Communications - VoIP
Written by Peter Brockmann   
Monday, 30 June 2008

t-mobile-logoI saw the commercial this past weekend, but didn't get the message. It wasn't until I saw the writeup from Steve Taylor on NetworkWorld.com that it dawned on me.

You see, the woman cutting down the telephone pole, even with the voice over didn't give me the SO WHAT? of the drama in the ad.

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Statistics is Entertainment
User Rating: / 0
Communications - Musings
Written by Paul Gobron   
Tuesday, 01 July 2008

statisticsStatistics are all around us. Even on television. But not just as a decision science for advertisers and the network or channel sales executives, but as ENTERTAINMENT.

Have you ever wondered who gets surveyed to get the top answers for questions on Family Feud?  Probably not.

Actually, you probably were watching the show once and thought you knew the number one answer, only to find out that it wasn’t even on the board.  Maybe then you thought to yourself that there was something wrong with the system, or maybe that they found the 100 most incompetent people who somehow didn’t give the most obvious answer.  Well it turns out that Family Feud actually is quite credible, at least compared to typical entertainment polls.

The game show actually hires a polling firm, who surveys people over the telephone by random digit dialing.  This ensures the most random possible sample. However, others believe that only asking 100 people doesn’t give a good enough representation of the American population. The margin of error for the number one answer is 10%.  Still, most often the randomness of survey gives pretty accurate, representative results.

 

 

 
How Green is Your Telecom Company?
User Rating: / 1
Green - Green
Written by Paul Gobron   
Monday, 30 June 2008

greenesttelcoBritish Telecom recently announced a huge step in the environmentally friendly direction and planned to build wind farms that will provide for 25% of the company’s power needs by 2016. [BTW, one of the biggest consumers of giant turbine blades is John Deere, the agricultural and industrial machinery manufacturer.]


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More About In-Flight Internet
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Communications - Mobile VoIP
Written by Paul Gobron   
Thursday, 19 June 2008

Last week, I wrote about the possibility of Internet access becoming available on airplanes in the near future.  Then on June 19th, Walter S. Mossberg had an article in the Wall Street Journal on how Internet access will become available (subscription required) on planes starting this summer. I guess he read it here first. ;-)

On a few select routes, the web will be available to those with Wi-Fi enabled devices.  Gogo, the Internet service that will be available on American Airlines, and later on Virgin America, lets passengers email, browse, instant message, and do basically everything that Internet access provides on land.  The only things that won’t be available are any voice conversation programs and phone calls. 

Mossberg, who had a chance to experience the Gogo service in a test jet, compared it to being in at his desk or in a Starbucks. It works at a good speed and downloading anything is easy.  

There is a small fee for Gogo: $9.95 for trips under 3 hours, and $12.95 for longer ones.  Users need to sign up and log in for access. Other passengers can use it for free, but will only have access to a very limited area, such as the American Airlines web site.

Aircell, the company that owns Gogo, has 92 towers throughout that work much like cell phone towers, with the signal being picked up by a receiver on the side of the plane.  The company is confident that Gogo will be a success, and then possibly become available on flights everywhere.

 
Video Conferencing Blunders 3
User Rating: / 2
Communications - IP Video
Written by Peter Brockmann   
Wednesday, 25 June 2008

videoconferencingblunders3 Where to sit in a video conference is not the same as where you would sit in an audio conference or a face-to-face meeting with one other colleague.

In this blog entry on video conferencing blunders 3, we take the issues in video conferencing etiquette a little farther. Here are the other video conferencing blunder stories - story 1 from the Wall Street Journal , story 2 from personal experience.

Our graphic shows three layouts of a video conference where 2 persons are in one room as there may be a third participant via video conferencing. As shown in the far left, the camera must be set to wide angle in order to capture the two participants sitting on opposite sides of the room. These participants appear tiny in the transmitted image since the camera needs to capture and project so much dead space as shown in the arrow at the bottom of the picture.

In the middle circumstance, the participants sit side-by-side with one on the corner of the table. This way, the camera's tighter focal angle as shown by the yellow triangle, permits the two coworkers to fill the screen which should be the goal of the image component of the video conference.

The third example on the right of the above graphic is most commonly associated with the layouts of immersive telepresence systems. Similar to the middle circumstance, participants are able to appear large in the monitor. This is the classic 'TV News' setup and is quite effective.

 
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